Marketing Plan for Down at Hele Free Essay Example, 2500 words

It is evidently clear from the discussion that a marketing plan comprises of basic three analysis; they are the internal environment, customer environment, and the external environment. The external environment comprises of relevant external factors to a business such as competitive, economic, social, political or legal, technological and social related factors. The external environment of a business can be examined in different ways, but one of the major typologies for that is analyzing the opportunities and threats in relation to various external factors as mentioned above. Lamb, Hair, and McDaniel addressed this as Environmental Scanning and they considered it to be an essentially important element in preparing an effective marketing plan. As far as technological, social and ecological factors are concerned, Down at Hele seems to have many favorable developments since the idea the company puts forward will certainly attract a general appeal from people who give much concern on gr een environment. Down at Hele is not going to simply exploit the natural resources of hedgerow or farm products, but rather, it can help contribute to green marketing as well as pollution-free concepts of business and thus it can contribute to better brand equity as well. We will write a custom essay sample on Marketing Plan for Down at Hele or any topic specifically for you Only $17.96 $11.86/pageorder now Economic recession, financial troubles due to fluctuations in financial factors etc may seem to be threats in its marketing scenario, but they are quite same for all the firms and industries in the country. As the company needs to depend on a bonded warehouse, it has to get allied with the government and this seems to be an obstacle. The company may face difficulties in raising funds from the Coalition government for replanting of the hedgerow. In developing a marketing plan, the firm primarily requires to predict the extent and nature of its competitive rivalry and to identify how strong and powerful the competitors in the industry. Competitor analysis is not only a component of the marketing plan but also an important strategic tool since knowing values and propositions offered by the competitors will help the company design and develop the market accordingly.